Amlay

Details

We partnered with Beautiful Hearts NGO to create this marketing campaign. This campaign was initiated to increase the responsibility of parents to prevent sexual abuse of young children, to teach them prevention methods, and to raise awareness of positive attitudes that helps families grow. As reported by the National Police Agency more than 160 children had been sexually abused since August 2020. Moreover, according to the research by the Prosecutor General's Office, an average of 357 people - ONE per day - have been sexually abused in Mongolia since 1990. The report also notes that domestic violence, especially child sexual abuse is a long-term, recurring problem in most households and is hidden and difficult to detect. Therefore, there is a huge need to increase the role of parents and legal guardians in the early detection and prevention of sexual violence against children, including domestic violence, and to provide them with the right understanding and attitude to create a hostile-free family environment.