Ulaanbaatar East Asian Youth Games 2023
Come together










Details
Led the creative direction and design of the official emblem for the inaugural East Asian Youth Games 2023 in Ulaanbaatar, Mongolia. The challenge was to create a visual identity that would unite nine participating nations while honoring Mongolia's cultural heritage. The solution centered around the Toono - the crown of the traditional Mongolian Ger (yurt) - as the primary design element, symbolizing unity and collaboration. The comprehensive brand system included a dynamic five-color palette, bilingual typography supporting both Latin and Cyrillic scripts, and extensive applications across digital and physical platforms. The resulting identity successfully bridged traditional Mongolian symbolism with contemporary sports design, establishing a strong visual foundation for this historic multi-national youth sporting event.
Client
East Asian Olympic Committee
Project type
Brand
Year
2022
Agency
22Design Lab & ubp.media
Services
Logo design
Visual identity
Brand strategy
Credits
Creative director
Tuvshin Erdenebaatar
Creative strategist
Khaliun Amarsaikhan
Motion designer
Temuulen Enkhbaatar
Copywriter
Tselmeg Ochirsuren
Account manager
Ryenchin Myagmarsuren